Digital Experience for DAR Continental Congress
Strategy, Creative Direction, Branding, Writing, Team Management By appointment of the President General, NSDAR. Responsible for developing and implementing the first social media plan for annual NSDAR Continental Congress in Washington, DC. Planning, content development (writing, image making, branding) and coordination. Integrated content across three platforms: Facebook, Twitter, Instagram. Results include highly-engaged audiences and an online community surrounding the annual event. NSDAR is a women's community service organization with 175,000 members. www.facebook.com/todaysdarcc | Twitter + Instagram @todaysdar_cc
National Society Daughters of the American Revolution
Social media strategy, creative, and execution for DAR’s annual Continental Congress in Washington, DC.
(2013–2016)
I created this program from scratch with a mandate from executive leadership to bring the Continental Congress experience to Daughters and the general public via social media.
+ Social media strategy
+ Content development, including “Lady in the Hall” live video interview series
+ Creative direction
+ Copywriting and editing
+ Live video interviews
+ Photography and image editing
+ Video production
+ Team management
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