Employee Communications Training Book for United

Front-line customer service employees are often the first touchpoint a customer has with an organization, and as a global company, United Airlines has thousands of them interacting with customers daily. This book is a tool to keep United’s front-line customer service teams focused and on the same page after an invigorating, company-wide training program; and it was important to create a touchpoint to this common experience, a reminder and an inspiration for everyone going forward as they influence customers’ experiences in airports.

United Airlines
Hardcover book given to employees as a touchpoint reminder of their front-line customer service training
+ Creative direction and design

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