My Brand Philosophy by Cara Hotz

My approach to creating brand-focused design experiences: three components.

My Brand Philosophy

User-centric brand experiences are my focus.

I design experiences, communications, and marketing for
+ Customers
+ Employees
+ Partners

Born of discovery, evaluation, and analysis, Strategy is our guide. Creative execution expresses our strategy across touch points (social / digital / print / environmental, for internal / external audiences). Evangelism excites employees and external agencies and gives them the tools to keep the brand on track.

Engage all three components to grow your brand’s impact.

+ more authenticity
+ increased trust
+ more credibility

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