Internal Communications Brand System for United

Branded internal communications system designed to cut “communications fatigue” and confusion. Applications include signage, employee communications, publications, and onboarding collateral, digital presentations, and branded employee engagement and recognition programs.

United Airlines (Legacy)
Internal communications brand system design for a global enterprise. Execution across employee-facing programs and publications.

I created a brand communications system to serve United’s 65,000+ global employees, as well as the many corporate divisions that create content, all with an eye to reducing communications fatigue. As a result, United’s internal communications worked in concert across all employee groups and divisions.
+ Communications auditing
+ Brand strategy
+ Creative design
+ Brand standards
+ Execution of brand design (see below)

Related projects include branding for employee-facing programs: 
+ Print, digital, and environmental applications
+ Safety program
+ Wellness program
+ Recognition program
+ Operations program
+ Quarterly publication for all employees globally
+ Safety publication system (global + specific employee populations)

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